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Over 80 years of juicing

At V8, our mission for over 80 years has been simple: make it easy for everyone to get tasty fruits and veggies. Our original vegetable cocktails have two full servings of vegetables in each full glass. We make three different varieties for all tastes, including our famous Original recipe, Smooth & Seasoned, and our Low Sodium vegetable cocktail.

KEY INGREDIENTS

Concentrated vegetable juices

Carrot, celery, beet, parsley, lettuce, watercress and spinach juice are blended to create our unique flavour. These vegetables are grown in Ohio and neighbouring states, as well as New York, South Carolina, and across the Southern United States, then driven to our manufacturing facility in Napoleon, Ohio where they are washed, pureed, and concentrated.

Tomato puree

Our tomatoes are mainly grown in California by family farmers, many of which have grown tomatoes for V8 for generations. The ripe tomatoes are harvested and transported directly to our nearby plants to be washed, peeled, and pureed. Tomato puree makes up about 95% of our V8 beverages.

Water

All water used for V8 beverage production is subject to quality standards above and beyond those required by Health Canada.

INGREDIENTS FOR FLAVOUR


We select ingredients to add unique flavours to our V8 line. Many of these are commonly used, but others you may not be familiar with. We’ve explained some of these here.

Citric Acid

Citric acid occurs naturally in many fruits and vegetables such as oranges, lemons, limes, and tomatoes. We add it for tartness in V8 Smooth & Seasoned and V8 Low Sodium Vegetable Cocktails. The citric acid we use is derived from either sugar or corn.

Malic Acid

We add it for tartness and flavour, and to maintain the safety of our products. Although naturally-occurring in many fruits and vegetables such as apples, grapes, and rhubarb, the malic acid we use is manufactured and not obtained from natural sources.

Natural Flavours

Our natural flavours are primarily derived directly from fruits and vegetables. No animal products are used in the natural seasoning.

Potassium chloride

Potassium chloride is used to provide salty flavour without adding sodium.

Salt

Table salt adds seasoning and flavour.

OTHER INGREDIENTS


Ascorbic Acid (Vitamin C)

Ascorbic acid is another name for vitamin C. It occurs naturally in many foods and we add it to replace the naturally occurring vitamin C in tomatoes that may be lost while preparing and cooking our vegetable cocktails. It is considered a dietary antioxidant.

GENETICALLY MODIFIED INGREDIENTS


In Canada, approximately 90% of all canola, corn, soybean and sugar beet crops are grown from genetically modified seeds. Farmers have been using these seeds for more than 20 years as they reduce costs and improve yields.

There are two ingredients across the V8 line that may be derived from these crops, which are:

Sugar beet

Citric acid

Corn

Corn oil, maltodextrin

Non-GMO ingredients

All other vegetables and other ingredients in V8 are not genetically modified.

VEGETARIANS & VEGANS

V8 juices are suitable for vegetarians. All the ingredients, including the natural seasonings and flavours, are made from plants. Our V8 Original Vegetable Cocktail is also suitable for vegans.

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OUR PACKAGING AND BPA

We understand that some people would prefer to avoid bisphenol A (BPA), although FDA has determined that it’s safe to use in food packaging. Historically, BPA has been used in food packaging to line metal cans and to preserve the food’s taste and its nutritional value.

PET bottles, pouches and cartons such as those used for V8® beverages, Swanson® broths and Campbell’s sauces are (and have always been) non-BPA packaging.

Campbell has transitioned to non-BPA lining in all of our aluminum and steel cans in the United States and Canada.

The containers of a few other products have metal components that have limited food contact points but are key to ensuring that the lids remain tight. BPA is used as a coating on that metal but in small amounts and we continue to work on packaging alternatives.

WHO GROWS & MAKES V8

V8 vegetable drinks start with our family farmers. In California, our tomato farmers grow millions of ripe, red tomatoes for our cocktails each year. Our farmers in Ohio and neighbouring states, as well as New York, South Carolina, and across the Southern United States, grow veggies for our secret blend of seven vegetables which includes carrots and beets for V8 Original and Low Sodium beverages – our Smooth & Seasoned blends also contain green and red peppers. We also use grape juice to give a touch of sweetness to our Smooth & Seasoned and Low Sodium vegetable cocktail. Our family of employees in Paris, Texas and Napoleon, Ohio expertly blend the beverages to create delicious flavours. There are no artificial colours or preservatives involved in making V8 Original.

Our V8 family is also very conscious about their impact on the environment. Our farmers and employees work very hard to reduce the amount of water used to grow our veggies and make our drinks. For example, 93% of the water used in our Napoleon plant is recycled.

PACKAGING

We choose packaging for V8, which is both appealing and environmentally friendly.

Our V8 bottles are recyclable and do not contain BPA.

We make some of our V8 Original vegetable cocktails in steel cans. These cans are recyclable and contain on average around 70% recycled material. The inside of these cans are coated with a thin layer of plastic to separate the beverage and the metal. This keeps the beverage safe and preserves its nutritional value. Currently, the lining for our V8 canned beverages contains a substance called bisphenol A or BPA.

Based on extensive studies, Health Canada and many other regulatory agencies around the world have said that BPA is safe to use in packaging. We understand that some people would prefer to avoid BPA and offer many of our V8 drinks in packaging that doesn’t use the substance.

We are currently transitioning to non-BPA can linings and coatings, and have started shipping cans with linings made from acrylic or polyester. We expect this transition to be complete by mid-2017.

V8-Page-V8-Low-Sodium-Image-125x300

OUR PACKAGING AND BPA

We understand that some people would prefer to avoid bisphenol A (BPA), although FDA has determined that it’s safe to use in food packaging. Historically, BPA has been used in food packaging to line metal cans and to preserve the food’s taste and its nutritional value.

PET bottles, pouches and cartons such as those used for V8® beverages, Swanson® broths and Campbell’s sauces are (and have always been) non-BPA packaging.

Campbell has transitioned to non-BPA lining in all of our aluminum and steel cans in the United States and Canada.

The containers of a few other products have metal components that have limited food contact points but are key to ensuring that the lids remain tight. BPA is used as a coating on that metal but in small amounts and we continue to work on packaging alternatives.